History
of the Three Companies--TATA Motors, Jaguar and Land Rover
An
investigation into Tata motors reveals that it originally began operating in
1945 as a locomotive production company. It is an Indian-based company with its
headquarters in Mumbai: the capital of India. Tata Motors Limited (TML) was originally
known as Tata Engineering and Locomotive Company. TML is owned by Tata Group
and is the 18th largest locomotive producer of locomotives in the world.
The company has branches spread in different parts of the world including Pantnagar
, Lucknow , Dharwad, Pune, Jamshedpur, Argentina, South Africa, Thailand , the
United kingdom and India. It also boasts of resource centers in South Korea,
the United Kingdom, Spain and India. Its products include truck, vans, busses,
cars coaches and military vehicles.
The first set of vehicles was rolled out in 1954. In the
recent years, they have dominated the market with their compact, mid-size and
sports utility vehicles. In 2005, they formed a strategic alliance with Fiat
motors to manufacture cars and power trains.
Jaguar is a
British luxury car maker based in Coventry England. It was first started by Sir
William Lyons as a motorcycle side car manufacturing company called the Swallow
Side Car Company. In 1968 Jaguar became a part of British Motor Corporation
which later became British Leyland and was listed in the London Stock Exchange.
But after its acquisition by Ford in 1990, Jaguar has been listed in the FTSE
100 index. Jaguar has the unique distinction of having delivered cars to the
Royal Kingdom of England.
Land Rover is a
British Car maker that is headquartered in Gaydon,
Warwickshire, United Kingdom. Since 1947 their expertise mainly lies in making
four wheel drive cars. They are the biggest competitors of Jeep, but have been
through a spate of acquisitions and break ups. The company was taken over by
British Leyland Motor Corporation in 1967. Following this BMW took over Rover
group in 1994. In 2000 Rover group split from BMW and was acquired by the Ford
(Premier Automotive Company).
JLR It mainly focuses
on producing Four Wheel Drive Vehicles. Jaguar Land Rovers Group became a part
of the Tata Motor Group as from 2008. JLR is ranked the second oldest Four-wheel
Drive Car producer after Jeep. The name Land Rover was originally used to mean
a specific brand of vehicle. In time, the company produced more brands preceding
the original Land Rover model in 1948 including Freeland, Range Rover, Range Sport,
Defender, Discovery and Range Rover Evoque, among others. JLR Company has assembly
branches at Solihull and Halewood. Development and research centers are based
in Whitley and Gaydon. Therefore, as a company, Land Rover was formed by 1978 (White, 2011, p.
191).
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