INTRODUCTION

Introduction

In 2008, a major business decision in the automotive sector brought TATA Motors into limelight. Ratan Tata, the former chairman of TATA group, formally announced the acquisition of Jaguar Land Rover automotive company from Ford Motors. TATA Motors is part of the world's largest multinational conglomerate- the TATA group. The TATA group was founded by Jamshedji Tata as a trading company. TATA has its presence in several countries with about 100 companies under its umbrella. They are a 100.9 billion dollar company having a brand value of 15.8 billion, with 58% of its revenues coming from foreign countries. They are a trusted name in the field of power, energy, steel, consumer electronic stores, beverages, chemicals, finance, telecommunication, communication services, watch industries, consumer products, hotels, air services and education in core sciences. One cannot overlook the fact that this company has set several industries of national importance and been a job provider for several Indians all around the world.

In the process of differentiating the products and the characteristic of Jaguar Land Rovers and those of Tata Motors Limited, a person cannot overlook the fact that both of the companies are involved with the production of locomotives and engines. Their differences however exist in different aspects of the -two companies including their ownership, economic and engineering trends among others, the image that each brand portrays, as well as the potential for development.