Year-Wise Achievements and Design Features of the brands

Year wise Achievements for TATA Motors:

Year	Achievements
1984	India's first Lightweight Commercial Vehicle (LCV 407 truck)
1996	India's first SUV Tata Safari
2004	Tata Daewoo, Korea Acquisition
2005	India's first mini truck Ace
2005	Stake acquisition in Hispano, Spain
2007	Tata Fiat Joint Venture
2007	Tata Marcopolo Joint Venture
2007	Thomburi Thailand, Joint Venture
2008	People's car Nano released
2008	Acquisition of JLR from Ford Motors

Year wise Achievements for Jaguar and Land Rover Motors:

Details can be found at their official sites http://www.jaguar.com/gb/en and

http://www.landrover.com/in/en
http://www.landrover.com/in/en/lr/downloads/specification-sheet

Overall observation is that JLR uses superior quality materials and higher performance engines when compared to TATA Motors and thus have a better appeal and driving comfort factor.

Design features of Tata Motors are not very popular. The cars are known to rust faster in extreme weather conditions and scratch easily due to poor quality paints. The ergonomic quality, on the other hand, is excellent with sufficient leg space and seating space that makes it a perfect car for people of all ages. The low end models like Nano, Inidica, Indigo, Sumo etc are not really a visual delight because the body and colours are simple and common. The high end models like the Aria, Stormme, on the other hand, have futuristic and robust models with brilliant colours that give an elite look.

If the design values of the TATA cars are compared to the Jaguar and Land Rover cars it can be seen that the TATA cars have a very sharp and bulky line value. It is more similar to the line values of Land Rover than that of Jaguar. The Land Rover looks bulky because of its boxy line value. Jaguar on the other hand has more prominent curves and looks faster. The size of the cars while being the same a jaguar looks smaller compared to the bulky took of a TATA car, for instance a Jaguar XJ and a TATA Manza are both sedan type cars. Being from the same type the two car designs give a very different feel. The TATA car has very sharp features and does not look very sleek as opposed to the XJ, which is, while a big looking car, looks relatively sleeker due to its curves and also gives a very luxury car look because of its sleek design. The TATA Sumo when compared to a Range Rover can be seen as a very basic looking utility car, which is convenient to carry heavy products and transportation. The Range Rover on the other hand looks like a luxury off-roading vehicle as it should. The design values of all of the above brands are such that they show the market range and purpose they are targeted at.