Refarances

• Blitterswijk, M. V., & Karadzhov, R. (2009). Financial and strategic analysis of Ford Motor Company and Tata Motors.                                            

• "Financials of Tata Motors Limited". CNN.

• Lester, R. (2007). Ford and Jaguar. Are Jaguar's nine lives up? Marketing Week. 22-23.

• Rodrigues, C. (2008). "Tata Group | Tata Motors | Driving the dream". Web.archive.org.

• Rutherford, M. (2008). "Mike Rutherford ponders Tata's takeover of Land Rover and 

• Jaguar". The Daily Telegraph (Telegraph Media Group).

•  "Tata Motors unveils ‘World Truck’ range". The Hindu Business Line. 29 May 2009

• "Tata Motors acquires control of Hispano Carrocera". Business-Standard.

• www.tatamotors.com, www.jaguar.com, www.landrover.com

Key Cars of JLR

Jaguar Roadster

Jaguar E-Type

Jaguar XJ

Jaguar CX 16

Land Rover Defender

Range Rover

 Free-lander 2

Range rover Evogue

Key Cars of Tata

Tata Estate

Tata SumoTata Nano

Tata Indica

Tata Indigo CS

Tata Indigo Manza

Tata Safari

Bibliography

(2007). Leadership development at: Jaguar and Land Rover. IDS HR Stuies. 19-22

 (2008). Automotive - How will Land Rover fare under new owner Tata Motors?Professional Engineering. 21, 30.

(2008). Back in the driving seat - Jaguar Land Rover has new parents -- And a new parenting style to get used to. HR director Des Thurlby explains how leaving the Ford family and being taken under the wing of the hands-off Tata Motors has given the company a renewed independence, which he hopes will see it through recession.People Management. 14, 18.

 (2010). News - Main stories in this issue include - Concerns greet government proposals to publish salaries of council employees . City recruiters nervous over coalition policies. Police Federation questions civilian staff numbers. Acas targets no-strike deal for Olympics. Virtual reality graduate scheme at L'Oréal . Eversheds increases the commercial focus of its training. Jaguar Land Rover creates 1,000 jobs. People Management. 6.

(n.d.). Tata Motors Limited SWOT Analysis. London, Datamonitor Plc. http://search.ebscohost.com/direct.asp?db=buh&jid=2IVA&scope=site.

Blitterswijk, M. V., & Karadzhov, R. (2009). Financial and strategic analysis of Ford Motor Company and Tata Motors.  

Clegg, Benjamin, Chandler, Simon, Binder, Mario J., & Edwards, John. (2012). Governing inter-organizational R&D supplier collaborations : a study at Jaguar Land Rover. http://eprints.aston.ac.uk/16023/1/PPC_SI_PKD_WC_MSCI_Clegg_et_al_short_Ver2.pdf  

Lester, R. (2007). Ford and Jaguar. Are Jaguar's nine lives up? Ford looks almost certain to sell Jaguar and Land Rover. However, all other car manufacturers seem to want nothing to do with the possible sale. This means the brands could follow Aston Martin Into the private equity arena. But will this move finally kill them off? Marketing Week. 22-23.  

Mortimer, J. (2009). Jaguar lifts XF robot total to 179. Industrial Robot: An International Journal. 36, 114-120.  

White R. (2011). Optis physics-based rendering software for visualization: Jaguar Land Rover accelerates design and development process with Optis' physics-based rendering software for visualisation. Automotive Industries AI. 191.  

Conclusion

The two companies have their differences and similarities. Both companies have a reputation of appearing in the list of biggest companies in the world. Somehow, their ownership is related as they both are owned by TML .They are multinational organizations with more than one assembly company and research centers. Finally, they all have a variety of products to offer to their markets. Their differences include the fact that TML is an older company as compared to JLR Company. In addition, TML focuses on producing a variety of products including vans, coaches, trucks and buses while JLR focuses on producing luxury vehicles  for the elite class of the market, Moreover, the situation of their headquarters differs. JLR is British-based with its headquarters at Gaydon in United Kingdom, while TML is Indian-based with its headquarters in Mumbia, Maharashtra, India. However these 2 companies together offer a very wide range of products in almost all segments and in various price options for its coustomers. If only Tata motors adapts a new marketing, and design Lagrange one overlapping with JLR but at the same time not loosing its originality then, I think it can change the global automotive leader cheve and other big companies in automotive industry.        

Arising Issues and Events

Arising Issues and Events

During this research, there were several emerging issues and stories making news as far as the two automotive companies are concerned. First, the uniqueness of the products produced by the two companies as well as their market impact makes every step of the companies make news of value. On one hand, JLR Company has found itself in media spotlight on various occasions. For example, the 14 percent increase in sales of JLR products in November 2012 from the previous figure of 29,893 units caused a magnetic effect of media attraction. This was closely followed by a rise in profit gains by Tata Motors Limited., which was a tremendous climb by the company as it recorded a 3.1 percent by the end of May. According to analysts, the sales of JLR products have been increasing significantly, especially in Asia and China causing the decline of TML product sales. JLR has done this through the introduction of new brands of products such as the F-type and the Range Rover (Clegg et al. 2012, p. 32). Consequently, it is expected that this trend will continue through 2013 as the company is opening a new branch in Saudi Arabia. It also received an approval from the main industrial planner in China to start producing cars in the digest auto market. From this, it is clear that the future of JLR is brighter than that of TML, as JLR is venturing into emerging markets, including Russia, China and South Africa in order to expand its market. However, it is impossible to establish assembly plants in countries where taxes are too high. For instance, the production of JLR in India is almost impossible as the tax system in India makes manufacturing of vehicles much more expensive than imports. For such obstacles to be dissolved there is a need for the government of such countries to provide incentives to foreign investors. Similarly, for TML to overcome its downward trend in sales there is need for it to learn from JLR. New products should be produced for it to expand its market. Innovative production will lead to the discovery of new market segments, hence making its products competitive. It should invest detailed analysis in order to discover emerging market in which to expand its boundaries (Lester, 2007, p. 22).

Design Comparison between Two Cars across brands

Design Comparison between Two Cars across brands

Since JLR and Tata Motors are both present in the SUV market segment, let us compare two major models Land Rover Range Rover Evoque and Tata Safari Stormme. The Range Rover Evoque comes in 2 and 2.2 litres petrol and diesel variants. The car looks robust and is available in colours like classy gold, navy blue, silver, muddy brown and white. It is priced at 50.8 lakhs and looks comfortable with low lying seats making it comfortable for a multi member family. It measures 4355mm in length, 2120 mm in width and 1605mm in height. It has a maximum power of 236.7bhp@5500rpm.

quality is said The Safari Stormme, on the other hand, is a much bigger and bulky SUV, measuring

4655mm in length , 1965mm in width and 1922mm in height. It comes only in

Varicor Diesel engine and has a maximum performance of 138.1bhp@4000rpm. It is priced doubly when compared to Range Rover at 10,82,866. The trendy look makes it an excellent choice for young people going on long drives. The ride to smooth at highas well as low speeds and leg space is excellent. 

but the styling of the car when compared to Evoque is to old school, moreover the car feels very cheep from interior with no soft touch materials on the dash or door trims. The drive quality is also on a lower side when compared with heavy body roll, under steering of car on turns etc. According to me even if the Tata cars are chip are targeted to a different market group should share some values from its prep um cars to make the user connect with the overall image and try incorporating the best features, looks and praticality in its line of competition.

Range Rover Evogue

Tata Sumo