Product Overview of the three brands

Product Overview of TATA Motors, Jaguar and Land Rover

TATA Motors manufacture passenger vehicles, commercial vehicles and defence and homeland security vehicles.

Products	Types	Models
Passenger vehicles	Sedan	Manza, Indigo, Indigo CS, Indigo XL
	Hatchbacks	Nano, Indica, Vista
	Pickups	Xenon XT
	CrossOver	Aria
	Utility vehicles	Sumo, Safari, Safari Stormme, Grande mkii, Venture
	Fiat	Fiat Linea, Fiat Grande Punto
Commercial Vehicles and goods carriers	Medium and heavy commercial vehicles	Prima, Construck, Rigid trucks, tractor trailers.
	Intermediate Commercial vehicles.	LPT 1109 Turbo Truck, LP 1109 Turbo Truck.
	Light Commercial vehicles	TATA TL 4x4,TL 4x4  TATA SFC 410 EX  TATA LPT 712 EX  ,TATA 207 DI EX- Single cab  TATA 207 DI - Single cab  TATA 207 DI - Crew cab ,SFC 407 EX Turbo SFC 407 Turbo Truck LPT 709 E Turbo Container truck ,LPT 407 Turbo Truck SFC 709 E Aerial lift turbo Truck
	Small Commercial vehicles	ACE, RX Pickup, EX pickup etc
Defence	Troop carrier	Top of Form TATA 207 ,TATA xenon ,TATA sfc, LPT 909, LPT 709, LPT 1109, SA 1212, LPTA 1413, SE 1613Bottom of Form
	Ambulance	TATA sumo, TATA LP 410,TATA SFC 410
	Water Tanker	TATA SFC 407 , LPT 712

Jaguar has wide range luxury cars which are mainly meant for the affluent sections of the society.

Products	Types	Models
Convertibles	F-type	F type convertible x16 - concept car, two variants of the AJ126 V6 petrol engine and the AJ133 V8 petrol engine
midsize executive cars	XF	This was modelled to replace the S -type. The variants include 2.2-litre I4 and 3.0-litre V6 diesel engines, or 3.0 litre V6 and 5.0-litre V8 petrol engines
Full size luxury salon	XJ	5-litre V8 engine
Luxury grand tourer	XK	5-litre V8 engine
	R model	Jaguar XFR 510 hp (380 kW) mid-size saloon
		Jaguar XKR 510 hp (380 kW)  mid-size saloon Jaguar XKR  510 hp (380 kW) coupé and cabriolet Jaguar XFR-S  550 hp (410 kW) mid-size saloon

Land Rover makes robust vehicles for long distant use. The product line includes:

Products	Types	Models
Similar to Jeep Robust and meant for many passengers	large off the road	Defender
	Small off-road 4×4	Freelander 2
	Large off-road 4×4	Discovery 4
	Small off-road 4×4	Range Rover Evoque
	Large off-road 4×4	Range Rover Sport
	Large off-road 4×4	Range Rover

History of Tata and Jaguar Land Rover

History of the Three Companies--TATA Motors, Jaguar and Land Rover

An investigation into Tata motors reveals that it originally began operating in 1945 as a locomotive production company. It is an Indian-based company with its headquarters in Mumbai: the capital of India. Tata Motors Limited (TML) was originally known as Tata Engineering and Locomotive Company. TML is owned by Tata Group and is the 18^th largest locomotive producer of locomotives in the world. The company has branches spread in different parts of the world including Pantnagar , Lucknow , Dharwad, Pune, Jamshedpur, Argentina, South Africa, Thailand , the United kingdom and India. It also boasts of resource centers in South Korea, the United Kingdom, Spain and India. Its products include truck, vans, busses, cars coaches and military vehicles. The first set of vehicles was rolled out in 1954. In the recent years, they have dominated the market with their compact, mid-size and sports utility vehicles. In 2005, they formed a strategic alliance with Fiat motors to manufacture cars and power trains.

Jaguar is a British luxury car maker based in Coventry England. It was first started by Sir William Lyons as a motorcycle side car manufacturing company called the Swallow Side Car Company. In 1968 Jaguar became a part of British Motor Corporation which later became British Leyland and was listed in the London Stock Exchange. But after its acquisition by Ford in 1990, Jaguar has been listed in the FTSE 100 index. Jaguar has the unique distinction of having delivered cars to the Royal Kingdom of England.

Land Rover is a British Car maker that is headquartered in Gaydon, Warwickshire, United Kingdom. Since 1947 their expertise mainly lies in making four wheel drive cars. They are the biggest competitors of Jeep, but have been through a spate of acquisitions and break ups. The company was taken over by British Leyland Motor Corporation in 1967. Following this BMW took over Rover group in 1994. In 2000 Rover group split from BMW and was acquired by the Ford (Premier Automotive Company).

JLR It mainly focuses on producing Four Wheel Drive Vehicles. Jaguar Land Rovers Group became a part of the Tata Motor Group as from 2008. JLR is ranked the second oldest Four-wheel Drive Car producer after Jeep. The name Land Rover was originally used to mean a specific brand of vehicle. In time, the company produced more brands preceding the original Land Rover model in 1948 including Freeland, Range Rover, Range Sport, Defender, Discovery and Range Rover Evoque, among others. JLR Company has assembly branches at Solihull and Halewood. Development and research centers are based in Whitley and Gaydon. Therefore, as a company, Land Rover was formed by 1978 (White, 2011, p. 191).

INTRODUCTION

Introduction

In 2008, a major business decision in the automotive sector brought TATA Motors into limelight. Ratan Tata, the former chairman of TATA group, formally announced the acquisition of Jaguar Land Rover automotive company from Ford Motors. TATA Motors is part of the world's largest multinational conglomerate- the TATA group. The TATA group was founded by Jamshedji Tata as a trading company. TATA has its presence in several countries with about 100 companies under its umbrella. They are a 100.9 billion dollar company having a brand value of 15.8 billion, with 58% of its revenues coming from foreign countries. They are a trusted name in the field of power, energy, steel, consumer electronic stores, beverages, chemicals, finance, telecommunication, communication services, watch industries, consumer products, hotels, air services and education in core sciences. One cannot overlook the fact that this company has set several industries of national importance and been a job provider for several Indians all around the world.

In the process of differentiating the products and the characteristic of Jaguar Land Rovers and those of Tata Motors Limited, a person cannot overlook the fact that both of the companies are involved with the production of locomotives and engines. Their differences however exist in different aspects of the -two companies including their ownership, economic and engineering trends among others, the image that each brand portrays, as well as the potential for development.