Brand Image of Tata Motors and JLR

Brand Image of Tata Motors and JLR

The media looks at Tata motors as a brand that makes continuous improvements in its design and features. However, they still feel that a lot more can be done to get on par with global standards. The media also follows closely the stiff competition between Tata Motors and Mahindra motors when it comes to both design and revenues. Tata motors have also been greatly appreciated by the media for dedicated efforts towards making green cars that are low on CO2 emissions. Some of the notable awards won by them are Best Learning Organisations of Asia (2011-12), Golden Peacock Award for Excellence in Corporate Governance. The brand which started off as TELCO, was initially popular for their trucks and commercial vehicles. Today, they have made their presence felt in every kind of automotive manufacturing ranging from passenger vehicles, SUV’s, defence vehicles to luxury cars.

When the Jaguar and Land Rover came to India, the perception of the TATA cars changed a lot. The TATA cars began to be viewed as the quality utility cars for the middle class. While earlier the cars in India were only for the high class, with the coming of the international luxury brands, the value of the TATA cars went down. Its collaboration with the international luxury brands has increased the expectations of the public towards the brand design values and the quality of the car. The TATA Motors have worked to live up to the expectation while maintaining the low price range. To a certain extent we can see that they have succeeded, but at the same time we can see that the issues with the quality of the brand has been in the news on and of. The brand while trying hard to maintain the low pricing is somewhere compromising on the quality of the car. The change in the design values after the collaboration can be seen in TATA cars, but at the same time it has maintained the look of the car for the middle class not only through its design values but also through its prices. Jaguar Land Rover are on the other hand very much recognized as the luxury brand through its design values, color availability as well as the obvious one, the price range. After all the development, TATA motors is still one of the trusted brands for its quality for a utility vehicle and also one of the top three popular passenger vehicle brands in India due to its trusted name, quality and the price range. The TATA Trucks and such commercial utility vehicles are very popular among the users as they are very reliable and due to the government subsidies very economically priced.