Collaboration for
International Car Shows
Tata and JLR can now focus on making high end products that can be showcased at the international car shows and rallies. The concept cars that have been showcased at Geneva Auto Show in the past are Tata Pixel (electric car), Tata Megapixel and Tata Cliffrider. Some of the other motor shows where these companies have been showcasing their products are Bologna Motor Show, Barcelona Motor show, the Bursa motor show in Turkey, the GoodWood Revival Show in US. They can leverage the expertise of JLR R&D centres to come up with unique concept cars that can be displayed at these auto shows. These demonstrations will not just add to the brand value of TATA Motors -JLR but will also reflect their true collaborative spirit and show the world that the merger has indeed been a grand success.
Tata and JLR can now focus on making high end products that can be showcased at the international car shows and rallies. The concept cars that have been showcased at Geneva Auto Show in the past are Tata Pixel (electric car), Tata Megapixel and Tata Cliffrider. Some of the other motor shows where these companies have been showcasing their products are Bologna Motor Show, Barcelona Motor show, the Bursa motor show in Turkey, the GoodWood Revival Show in US. They can leverage the expertise of JLR R&D centres to come up with unique concept cars that can be displayed at these auto shows. These demonstrations will not just add to the brand value of TATA Motors -JLR but will also reflect their true collaborative spirit and show the world that the merger has indeed been a grand success.
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